Video duration: 187 seconds
Global video hits: 81173
Agency: King Stockholm
Use: 2005, Germany
Copywriter: David Ljungberg
Art Directors: Eric Falk and Max Munck
Production Company: Traktor
Notes: The viral cuts of this Midsommar Wahnsinns Preise film were "banned" by IKEA Communications in Älmhult, sparking a debate if they were meant to go "viral" or not...
Video duration: 208 seconds
Global video hits: 23428
Scenes from a local midsummer festival in Sweden. Midsummer is celebrated as one of the oldest traditions in Sweden and is the day when the day is longest, the night shortest. It is the biggest and most popular holiday in Sweden.
Video duration: 445 seconds
Global video hits: 3520
Today is Midsommarafton in Sweden! It's one of the most important holidays, and I was feeling patriotic so I thought I'd share some of the traditions with you!
Carina o Kjell inne och ute + vår egen privata tama mås Puttelina(har kommit de sista 3 åren vaje dag mellan april-oktober)Vinter n är den ngn annanstans